of residential and business sections alike. The 

 city, in fact .belies its conditions of a prairie city, 

 and the traveller rushes from the bald brown 

 plain into groves of trees and shady boulevards. 

 Educational facilities are excellent, and there 

 are more than twenty churches, ten hotels, 

 modern hospitals and all the complements of a 

 modern go-ahead city. 



One of the city's prime phases of importance 

 is naturally as a distributing centre, and the 

 area it serves is already well settled, prosperous, 

 with excellent railway facilities, yet with assur- 

 ance of a constantly expanding market. By the 

 city are served two smaller cities, twenty-five 

 towns, one hundred villages, and one hundred 

 and twenty-five hamlets. Included in the 

 commodities leaving Moose Jaw are the multi- 

 farious requirements of these farming settlements, 

 whilst consistently coming into it are the valuable 

 and various agricultural products which have 

 made the area widely renowned. 



Increasing in Industrial Importance 



Moose Jaw is making a steady bid for indus- 

 trial fame and is coming each year to supply the 

 district it serves with the products of its own 

 factories. At the last returns there were 101 

 industrial establishments in the city, which, 

 with a capitalization of $5,471,411, ranked as 

 the second centre of industrial manufacturing 

 in the province. A total of 1,856 persons found 

 employment in these plants, receiving an annual 

 sum of $2,135,622 in wages and salaries. The 

 year's production was valued at $18,005,370. 

 The flour-milling industry is important and there 

 is a large abattoir. Other industries are pressed 

 brick, faced brick, tiles and pottery, candy 

 factory, creamery, iron foundry and oil refinery. 



From all points of consideration Moose Jaw 

 has an appeal, as a centre of assured growth, for 

 new industries, there being special advantages 

 for additional flour mills, woolen mills, wholesale 

 houses, tannery and a soap factory, automobile 

 assembling plant, farm machinery warehouses 

 and abattoirs. The city owns its light street 

 railway, water systems and sewerage with 

 incinerator plant, and electric power is procurable 

 at low rates. 



In the possibilities of development which yet 

 exist in the area and which are annually being 

 taken advantage of, Moose Jaw must become a 

 greater city and grow up with the West to be 

 one of its prosperous centres. 



Canada's Tourist Traffic 



Among the resources of Canada, productive of revenue, 

 should be listed the country's scenic beauty, its historic 

 charm, the wonders of its virgin freshness and such other 

 intangible assets as combine in attracting a purely tourist 

 and holiday traffic to its confines. Canada possesses the 

 lure of many countries rolled into one, with every kind of 

 beauty from the simple rural charm of the Maritimes to the 

 rugged, majestic grandeur of the Rockies, and opportunities 

 for every manner of holidaying, and the proper exploita- 



tion of her attractions and the rendering easily accessible 

 the points of special beauty and interest, are bringing to 

 the Dominion a greater number of holidayers and sight- 

 seers each year. And Canada's resources in this respect 

 have only begun to be developed. In her climate, her 

 forests, her lakes, her big game, her fishing, her picturesque 

 Indian and French Canadian traditions, her great fertile 

 prairies, she has natural attractions capable of practically 

 unlimited development. 



As a result of the greater advertising done by Canadians, 

 and no less that done by returning tourists, as well as 

 conditions arising out of the war, the past few years have 

 seen a practical doubling annually of Canadian tourist 

 traffic. "See America First" has been the popular slogan 

 of United Statesers, and Canada is being discovered by 

 increasing numbers as the continent's playground. 

 Tourists having made the discovery, have returned to 

 bring their friends with them next year, and the greatest 

 tribute to the multifold attractions of the Dominion as a 

 holiday centre is contained in the steadily rising figures of 

 visiting tourists from the United States. 



According to the Department of Customs, 617,825 cars 

 entered Canada for touring purposes during the calendar 

 year 1921. The total number for 1920 was only 93,300, so 

 that the past year showed an increase of 523,985 for the 

 twelve months, an almost unbelievable increase of more 

 than five hundred per cent. The registrations according 

 to provinces were; Nova Scotia 223; Prince Edward 

 Island 22; New Brunswick 1,826; Quebec 43,264; Ontario 

 537,283; Manitoba 8,020; Saskatchewan 427; Alberta 363; 

 and British Columbia 25,957. 



A Revenue of Over $100,000,000 



Of this total number of visiting automobiles it is 

 estimated that 615,074 remained in the country for less 

 than one month and 2,211 for a period of more than one 

 month and less than six months. Allowing for an average 

 expenditure of $25 a day, including gasoline and garage 

 charges for the first class of car and an average length of 

 stay of seven days, this traffic represents an expenditure of 

 over 107,000,000, while the second class of cars on the 

 basis of an expenditure estimated at $20 per day for thirty 

 days was worth approximately $1,326,600. This means 

 that the motor highways of Canada brought in a foreign 

 revenue last year of something like $108,000,000. Esti- 

 mated on a five per cent basis it means that improved 

 roads are worth over two billion dollars to the country 

 without taking into account the service they render 

 Canadians themselves. 



This year Canadian tourist traffic has shown sub- 

 stantial increases over the previous season. It is estimated 

 that American tourist traffic will bring more than 

 $12,000,000 to the Province of Quebec alone during the 

 summer and fall. The estimate is based on a volume of 

 60,000 visiting parties representing approximately 250,000 

 persons. Quebec confidently anticipates a tourist traffic, 

 of one million people within a few years, meaning an annual 

 revenue of $50,000,000 to the province, considering that so 

 far the merest possibilities of the traffic have been scratched. 

 So great is Quebec's attraction that last year traffic to the 

 province accounted for fifty per cent of the total tourist 

 traffic of the Dominion. 



The increase in the tide of holidayers to Canada in the 

 past few years cannot be more aptly illustrated than in the 

 swelling volume of visiting cars Quebec welcomes annually. 

 In 1915, 3,430 cars came holidaying in the province. In 

 1916 there were 7,581 cars; in 1917, 9,429 cars; in 1918, 

 9,177 cars; 1919, 18,105 cars; 1920, 31,918 -cars; and in 

 1921, 41,957 cars. The average party per car is estimated 

 at four. Of these parties only 25 per cent spent one day 

 in the province, the remaining 75 per cent staying two 

 days and upwards. 



150.000 Visitors to National Parks 



The same tendency is noted in the case of the Canadian 

 National Parks, where tourist traffic is increasing sub- 



192 



