Tourist and Commercial Traffic 



The increase in tourist and commercial 

 traffic on the provincial highways has brought 

 about a more permanent form of construction. 

 The old gravel roads on main highways where the 

 traffic is heavy are gradually giving way to 

 macadam, bituminous macadam and concrete. 

 A total of 163.51 miles of main highways were 

 completed up to October, with an additional 

 133.83 miles still under construction, and there 

 is every likelihood of the whole programme being 

 completed by the end of the year, making a total 

 construction of main highways of 297.34 miles. 

 Of this mileage the classification of roads shows 

 65.95 miles of macadam, 10.08 miles of bitumin- 

 ous macadam, 9.72 miles of concrete and 215.19 

 miles of gravel roads. 



In addition, the municipalities, under the 

 direction of the Department of Highways, 

 carried out a very comprehensive programme of 

 road building in 1922. In all some 399.01 

 miles of road were scheduled to be constructed, 

 and already 313.33 miles have been completed. 

 Favorable weather conditions during the fall 

 months practically assures that this ambitious 

 programme will be carried out in its entirety. 

 Gravel roads accounted for 338.19 miles of the 

 total, macadam 52.50 miles, bituminous maca- 

 dam 7.73 miles and concrete .67 miles. The 

 municipalities also repaired 11 1.60 miles of road, 

 75.49 miles of which were macadam, 17.25 miles 

 of bituminous macadam, .49 miles of concrete, 

 7.08 miles of bituminous concrete and 11.29 

 miles of gravel. 



The province has been receiving considerable 

 revenue from tourists who have entered the 

 province in their cars, and it is estimated that 

 during the year 1922 alone more than $12,000,000 

 was spent in Quebec. Figures compiled by the 

 Provincial Bureau of Statistics show that in 1915 

 the number of motor cars entering the province 

 totalled 3,430; in 1916, 7,581; in 1917, 9,429; 

 in 1918, 9,177; in 1919, 18,105; in 1920, 31,918; 

 and in 1921, 41,957. The 1922 total is estimated 

 at well over the 50,000 mark. 



With the improvement in highways and well- 

 directed publicity which has been carried on by 

 various Quebec tourist agencies in the United 

 States and Canada during the present year, it is 

 more than likely that 1923 will witness a greater 

 amount of tourist traffic than ever before, and a 

 consequent increase in money spent in the 

 province. 



Canadian Trade with Scandinavia 



By Peter Myrvald, Special Agent, 

 C.P.R., Norway. 



By virtue of the uniform high quality of 

 Canadian commodities offered for export, and 

 by adherence to the best British ideals of fair 

 play, Canadian exporters are attaining a strong 



position in the Scandinavian and Baltic countries 

 according to Mr. George Petersen, one of 

 Norway's foremost business men, chief of the 

 Import Section of the well established firm, 

 Loken & Company, Christiania. 



When asked for a statement relative to 

 further development of Canadian trade with the 

 North-European countries, Mr. Petersen gave 

 as his considered opinion that the commerce 

 with Canada is destined to increase in volume 

 year by year, particularly in such staples as 

 grains, flour, sugar and provisions. 



"The Northern countries are large importers of grain, 

 flour, sugar and provisions, and 1 nave every reason to 

 believe that Canada will find these countries among rer 

 very best customers." 



"Speaking of grain and flour, Canada's chief articles 

 of export, it is worthy of consideration that Norway alone 

 comes into the world's markets as a purchaser of 500,000 

 tons annually. These purchases are made for the Govern- 

 ment Grain Monopoly, which I have reason to believe 

 will continue in operation for some years to come." 



"Norwegian import of flour from Canada started 

 some twenty years ago, when Canadian flour had to sell 

 at a discount in competition with the widely advertised 

 American brands. It took several years before the trade 

 became convinced of the superiority of the Canadian 

 flour, which now is being recognized as the best obtainable." 



Mr. Petersen is most laudatory in his remarks 

 about Canadian millers with whom he has had 

 dealings during the past twenty years. Speaking 

 for his firm, who by the way, is one of the leading 

 and the largest brokerage firms in Norway, he 

 says: 



"Canadian exporters of flour have always treated 

 their Norwegian customers well by shipping uniform 

 qualities, and by living up to the letter of the contracts. 

 1 can truly testify to the high respectability of the Canadian 

 millers. In my twenty years' experience with them, 1 

 have known no instance where a contract has been can- 

 celled, nor of any claims which have not been adjusted to 

 mutual satisfaction. In fact, no draft drawn by a Cana- 

 dian miller has been refused on account of unsatisfactory 

 delivery. This speaks volumes for the integrity of the 

 trade, and being characteristic of Canadian methods of 

 doing business with foreign customers, it gives the chief 

 reason for the strong position attained by Canadian 

 exporters in the North-European countries. 



"During the last two years, Canadian flour has suf- 

 fered somewhat under the keen competition with Ameri- 

 can milling interests, but there is a growing interest in 

 Canadian flour, not only in Scandinavian countries, but 

 also in the Baltic States." 



"If I should venture a suggestion, it would be this, 

 that each barrel or bag of Canadian flour, sold for export, 

 Le stamped with the slogan: 'Made in Canada,' " 



continued Mr. Petersen, who seems convinced 

 that Canadian flour can capture any market on 

 its merits. 



Speaking of sugar, Mr. Petersen states that 

 the annual importation to Norway ot refined 

 sugar is approximately 70,000 tons. In pre-war 

 times about 50,000 tons were imported annually 

 but in recent years consumption has increased, 

 probably due to Prohibition. 



Before the war, Norway obtained 80 per 

 cent of her supply of refined sugar from Ger- 

 many, while the Netherlands and the old 



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