SELLINGLUMBER, 87 



co-operate, and therefore I strongly believe in association activity. 

 These things are too extensive, and these things are too compli- 

 cated to work out individually, each man for himself. And I 

 would like to see the Southern Pine Association continue to ex- 

 pand, and to extend its energies in co-operation as it has in the 

 last few years, and I believe we are going to help put lumber 

 through the difficulties it is going to have in trying to get on its 

 feet, and to compel the public to show a respect for wood, which 

 I am sorry to say is not in evidence at this time. (Applause.) 



The Chairman : Gentlemen, we have just two more addresses 

 on the program this morning. As I mentioned when we opened 

 this meeting, we are going to endeavor to throw practically all 

 of the time this afternoon to discussion of questions. I wish to 

 ask that you all remain for the balance of the program this morn- 

 ing, because we have one man who is going to handle a very 

 important topic, that is, advertising; and another, General Boyle, 

 who. has a message to give you from the legal department of 

 the Southern Pine Association, and also a message to you as a 

 salesman. It is my very great pleasure now to introduce to you 

 Mr. Hugh McVey, business manager of "Successful Farming." 

 Mr. McVey's magazine is one of the largest farm magazines in 

 this country, a magazine which has carried a great deal of South- 

 ern Pine advertising, and I can say it has given us very good 

 results. Mr. McVey. (Applause.) 



(Mr. McVey's speech will be found on page 253). 



The Chairman : Gentlemen,, in response to many urgent 

 telegrams General Boyle has been able to arrange his engage- 

 ments so as to be with us today. I don't think that I can say 

 anything that would give you any measureable idea of the ability 

 or earnestness of Mr. Boyle or of the importance of the work 

 that he is endeavoring to do for the yellow pine industry. I will Introducing 

 simply introduce General Boyle to you as the special counsel of Boyle 

 the Southern Pine Association, now interested in matters being 

 laid before the Federal Trade Commission. General Boyle ! 

 (Applause.) 



(Mr. Boyle's address will be found on page 347). 



The Chairman: Please be prompt this afternoon. We 

 want to go into the discussion very thoroughly. We will stand 

 adjourned until 2 o'clock. 



At this point at 12 :30 o'clock p. m., the school took a recess 

 until 2 o'clock p. m. of the same day. 



