120 



SELLING LUMBER 



to the finished product, which are in constant circulation among 

 audiences of every description in the United States. 



It is the desire of the committee that the advertising literature 

 of the Association shall have the widest possible circulation, and al- 

 though we have mailed out many hundreds of thousands of pieces, 

 many of them upon direct requests of consumers who have replied 

 to our advertisements, salesmen can assist greatly in the more ef- 

 fective distribution of this literature. We shall be glad to send 

 to any address upon the request of any salesman, such quantities of 

 our booklets as he thinks can be used to advantage. 



Publicity Service In connection with the advertising depart- 

 ment a publicity service is maintained by the Association for the 

 preparation of articles upon the Southern lumber industry, in all 

 its varied phases, for publication by newspapers, magazines and 

 trade papers of the country. A news letter covering the essential 

 Association features of the market, as portrayed by the statistics, is published 

 Publicity weekly by fifty-five news and financial papers. In addition, we 

 furnish photographs and illustrations desired by publishers in con- 

 nection with articles concerning Yellow Pine. In addition to the 

 moving pictures and exhibit material, we have in circulation a num- 

 ber of sets of lantern slides among retail lumber dealers, teachers, 

 lecturers and public speakers. 



The trade extension committee consists of sub-committees on 

 building plans, paving blocks, silos, moving pictures and exhibit 

 material, railroad material, box shocks and export sales. 



Traffic Service The Association, under the direction of the 

 committee on transportation, maintains a comprehensive file of 

 . lumber tariffs for the use of subscribers, also a library containing 

 rulings of the Interstate Commerce Commission, and of all state 

 Railroad Commissions as well as statistics of lumber and other ton- 

 nage, data on scale weights, car supply and other transportation 

 records. The Association is in position to furnish any information 

 concerning traffic matters, and will vigorously take up in behalf 

 of Southern Yellow Pine shippers any traffic matters in which no 

 conflict of interest appears between the various subscribers of the 

 Association. 



Subscribers are furnished monthly, as a part of this service, 

 the freight rate books issued by the Schuster Printing Company. 



Engineering Service In connection with the work of a num- 

 ber of the sub-committees of the trade extension committee, the 



Traffic 

 Service 



