158 SELLING LUMBER 



energy put forth by the salesmen co-operating with the retail lum- 

 bermen they should be able to find thousands of new uses for 

 lumber, and this information should be passed to the Association 

 and distributed by it through the proper channels, so that when 

 knowledge or information is gained by some retailer in any part 

 of the country it will be placed before every lumberman in the 

 United States, thus enabling the entire industry to profit. 



I do not believe the industry as a whole has considered as 

 seriously as it should the giving to the consumer his money's worth. 

 We have given too much consideration to getting all we could for 

 our lumber without giving 1 enough consideration to giving all we 

 could to the consumer. Now that we find that we are failing 

 to accomplish what we have been striving for through the pol- 

 icies we have been pursuing, let us try giving the consumer as 

 much for his money as it is possible for us to do. We cannot 

 do this so long as we are ignorant of what our lumber is good for, 

 and we cannot expect the retailer, or anybody else who is not in- 

 terested in our stumpage, to figure this out for us. 



Logging Costs 



By Frank Schopflin 



Central Coal & Coke Company 

 Kansas City, Mo. 



The records of the Southern Pine Association indicate that 

 the various companies reporting their logging costs to this Associa- 

 tion for the first three months of the year 1916, took their stump- 

 age into account at amounts ranging from $2.00 to $7.00 per 

 thousand, log scale, and the average for all companies was $4.88 

 per thousand feet, log scale, or $3.986 per thousand, board measure. 

 The difference in stumpage between log scale and board 

 measure is, of course, caused by overrun, and this question of 

 overrun is probably one of the most mooted questions in the lum- 

 WideVaria- ber business, as it is affected in so many ways, by a diversity of 

 run causes : First, the different log scale rules in themselves give 



different results as to overrun and then, the same rule applied in 

 different ways produces different results as to overrun. Overrun 

 is further affected by the method of deducting for defects in logs ; 



