SELLING LUMBER 



269 



Standard Mill Construction 



By Robert S. Lindstrum 



Illinois Chapter, American Institute 

 of Architects 

 Chicago, 111. 



1 will now endeavor to talk to you for a few moments and tell 

 you without the use of too many technical terms how yellow pine 

 timbers can be successfully introduced and used in the construction 

 of various types of buildings and how you, the salesmen, together 

 with, myself, an architect, can here thrash out the difficulties we 

 have encountered in the past in trying to get together on a harmoni- 

 ous basis and have a thorough understanding as to just what you 

 have to sell, and what we can expect to get out of a sales transac- 

 tion. 



In the past few months the barrier that has apparently stood 

 between architect and other trades connected with building operation, 

 and especially the lumber interests, has been removed so that now 

 we can meet each other and better understand each other, thereby 

 working more harmoniously for each other's interest and it is in 

 that spirit I hope I am talking to you today. 



One of the most successful of our large lumber operators at a 

 recent meeting in response to a request by th chairman to say a 

 few words in reference to the lumber industry for the enlighten- 

 ment of the audience present, responded in a few words that hit the 

 nail on the head by openly confessing that the lumber interests have 

 been asleep at the switch, and if the switch is locked the main track 

 is thereby closed. By the main track, I mean the right-of-way and 

 unobstructed route from the lumber manufacturer to the building 

 interests. 



From lack of experience, and enlightenment, from men who 

 really know 1 about lumber and its characteristics the architect has 

 been left, against his own wishes, to solve the problem of lumber 

 and lumber specifications alone. 



Each architect naturally is supposed to have some sort of an 

 artistic temperament which sometimes may make him a fitting sub- 

 ject for an asylum. In his period of illusions he sometimes em- 

 bellishes the language in his specifications so that within forty-eight 



Promoting 

 Yellow Pine 

 Timbers 



A Trade 



Barrier 



Removed 



The Archi- 

 tect Left 

 Alone to 

 Solve the 

 Lumber 

 Problem 



