SELLING LUMBER 



273 



such as are used for warehouses and manufacturing purposes, and 

 endeavor to sell him the same quality of material as he would nat- 

 urally sell to the architect who simply builds light frame structures, 

 such as farm structures, city residences, etc. 



The lumber manufacturers have already been in close contact 

 with the architect at various occasional meetings of a get-together 

 nature, and I assure you that the salesman's ability to specialize 

 will be observed very quickly by his employer, because it will result 

 in a noticeable and material increase in sales, thereby increasing the 

 profits and the salesman's earning capacity. 



As an illustration, we will consider for a few moments the 

 architect who specializes in heavy warehouse buildings of a mill- 

 constructed type. The first question that I will endeavor to answer 

 is : What is mill construction ? 



Mill construction is a type of building wherein wood is intended 

 to be used in such manner as to resist fire as much as possible. In 

 other words, there may be a fire in the building, and if the quality 

 of the lumber is right and if the structural members are of the stand- 

 ard sizes known as mill-construction sizes, namely, the joist not 

 being less than 6 inches by 12 inches on the end section, the posts 

 and columns not less than 10 inches by 10 inches, and the thickness 

 of the flooring not less than 3 inches, the enclosing walls of the 

 building being made of brick or of some fireproof material, all 

 stairways, elevator shafts, etc., being enclosed in fireproof walls, 

 with openings leading to the same, having fire doors, also intro- 

 ducing fire windows on all exterior walls, we then have what is 

 commonly called and accepted by specialists in that line as a mill- 

 constructed building. Some of the advantages of mill-constructed 

 buildings are the strength of the floors, a low rating of fire and 

 liability insurance, and a minimized cost of maintenance. 



By the strength of the floors I mean that the quality of the 

 lumber used in the construction of the building must be of a kind 

 that will best withstand the live loadings placed upon the floors. 

 By live loading we mean the loading of the goods, machinery, 

 equipment, etc., placed on the floors by the occupant of the build- 

 ing. Better to illustrate the term live load as used architecturally, 

 we will take a railroad bridge over a river. This bridge spanning 

 from one bank of the river to the other, naturally must carry the 

 weight of the material in the bridge itself, and, in addition to 



Salesmen's 

 Ability to 

 Specialize 

 Means In- 

 creased Sales 



The Meaning 

 of "Mill 

 Construction' 



"Live" Loads 

 on Building 

 Floors 



