SELLING LUMBER 



275 



We also have to deal with another type of building which we 

 call ordinary construction. This type of construction is used in 

 buildings where there are light loadings, such as apartment build- 

 ings and residences where only forty pounds per square foot loading 

 is required, against 100 pounds or more required in mill-constructed 

 buildings. A great majority of the wood buildings erected are of 

 the ordinary construction type such as churches, schoolhouses, resi- 

 dences, farm buildings, etc. 



In the ordinary constructed type of building, the roof joists 

 are, generally speaking, 2 by 12, floor joists 2 by 12, the studding 

 2 by 4 and 2 by 6, with 1 by 2 furring strips on the walls, and in 

 general, all the lumber entering into the building must be of a qual- 

 ity meeting with the requirements of the live floor loading of the 

 particular building in which it is to be used. 



Therefore, you realize, gentlemen, that to intelligently furnish 

 construction lumber, 'you must of necessity know for what purpose 

 it is to be used. 



There are two classes of lumber that by experience have been 

 classified as the standard adopted lumber for mill-constructed type 

 of buildings, namely, yellow pine and Douglas fir. 



As you all know, there are variations in botanical species in 

 yellow pine,, consequently for the girders, posts and joists the 

 strongest material obtainable should be used, while for the floor 

 boards, roof boards and partitions the strength quality is not so 

 essential and here other grades may be used. 



The lumber manufacturers can aid very materially in increas- 

 ing the demand for mill-constructed types of buildings, and thereby 

 can increase their sales of lumber by such educational campaigns 

 as they are now conducting, thereby educating the layman and the 

 architect with reference to quality in various kinds of lumber. In 

 other words, it is absolutely unreasonable that because you are 

 manufacturing a certain grade of lumber, you should insist upon 

 the architect or builder using your one. kind of material throughout 

 the structure, rather than to allow your competitor to introduce 

 his material for the parts to which they are better suited, thereby 

 decreasing the cost of building operation, and creating an incentive 

 for the money-man to invest his money in buildings rather than 

 in stocks and bonds. 



When you graduate from this school of instruction that you 

 are now attending, permit me to advise you to visit as many archi- 



Constniction 

 Known as 

 "Ordinary" 



These Things 

 the Salesman 

 Should Know 



Yellow Pine 

 and 

 Douglas Fir 



