SELLINGLUMBER 329 



and durability of Southern Yellow Pine for framing and exterior 

 trim in building generally, its adaptability for interior trim and 

 finish, its moderate cost and its availability. 



In supplementing this display advertising and in taking 

 care of inquiries provoked by it, there was a necessity for litera- 

 ture containing definite and detailed help and information, and "Follow-Up" 

 this brings us to the second division of the advertising depart- Material 

 ment's work the booklets and other "follow-up" material pre- 

 pared. 



This literature, intended ultimately to cover every phase of 

 building and every use of wood, was designed to be genuinely in- 

 formative, authoritative and helpful. Whenever technical subjects 

 were treated, the department enlisted the services of recognized 

 authorities engineers, chemists, architects, foresters, building con- 

 tractors, painters, in and out of the Government service. The 

 purpose was not only to familiarize, the public with the superior 

 qualities of Southern Pine but to teach how to use Southern Yel- 

 low Pine intelligently. 



Since the work of the Association advertising department be- 

 gan something over a year ago more than sixty separate pieces 

 of advertising literature have been prepared. This material ranges 

 from the small "Red Light," which you doubtless have seen, to 

 the revised Southern Yellow Pine Manual with ^ts hundred odd 

 pages of scientific data, and the report of the Association's annual 

 meeting at New Orleans last February, a book of 208 pages. Num- Treated^ 

 bers of these books and pamphlets have run into several editions, Many Publi- 

 so that the number of all forms of literature distributed to the 

 public exceeds a total of 780,000. And it should be remembered 

 that this distribution has been made with the most careful dis- 

 crimination not a booklet or a pamphlet was sent out until there 

 was evidence it would reach a worthy destination, in the hands 

 of a "live prospect." 



In the Association campaign to promote the use of Creosoted 

 Southern Yellow Pine wood blocks, .three booklets have been 

 issued and widely distributed. Two of these have to do with 

 blocks for paving on city streets, and in the vicinity of churches, 

 hospitals, schools, hotels, etc., where a noiseless pavement is par- 

 ticularly desirable. The third wood block booklet deals with 

 wood block floors for factories, foundries, mills, machine shops, 

 docks, etc. There is abundant evidence that these booklets have 



