SELLINGLUMBER 355 



at a price purely; prices must not be your god. You must not 

 go out just to get orders. You must be real salesmen. Fine! 

 That is what you are going to be ; but you can't be it unless you 

 are helped at the other end of the line; and that is where this 

 Southern Pine Association is co-ordinating efforts, my friends. 

 This is your industry. Take pride in it! Take a joy in your 

 service ! Why, my friends, this is an epoch-making time in which 

 we live, and our children and their children will look back upon 

 it as the beginning of a great constructive era. You are right 

 now in the front trenches of this, the greatest movement in 

 American history. We are now for the first time commencing 

 to think of economy, efficiency and order in our national life. 

 There has been challenge to our national conscience, for we 

 have been brought face to face with the fact that other nations This an 

 living under autocratic forms of government are more efficient 

 and have greater care for God's gifts than we in our great Time 

 democracy. We are going to arouse this democracy to a right 

 understanding of our obligations to them; and this country will 

 be, under God's providence, the living light that will lead the 

 world, for you and I and our brothers everywhere will live up 

 to our obligations. We can't do it by simply making guns and 

 building battleships. We have got to conserve and make the best 

 use of our forests. We have got to conserve and-make the best 

 use of our coal and our oil ; and those things the good God who 

 made them not man He has given them to us for our use, and 

 it is not right for us to waste them as we have. But it is diffi- 

 cult to co-ordinate rightly in a democracy and that is because the 

 multitude rules. You have got to have the highest degree of 

 intelligence ; but men every place are having a better under- 

 standing of these things of efficiency. The German Empire would 

 have been a thing of the past, regardless of the size of its army, 

 if it had not treasured its trees,, if it had not conserved its coal, 

 if it had been unable to mobolize its industrial units. My friends, A Higher 

 just think of this: Just the other day, thirty miles from .Berlin 

 they planted two million little saplings in a new forest that they 

 are planting, for one hundred years from now, to serve the 

 empire. That is the kind of nationalism we must get if our 

 democracy is to be the leader in the world's great struggle. We 

 want to serve humanity. They over there may want to triumph 

 for selfishness. You know and I know that our mission in 



