THE BIRTH OF A ' ; BOOM.' ? 417 



attracted the attention of Mr. George W. Rust, 

 at that date engaged in newspaper work upon 

 the Chicago Times, who in connection with the 

 Hon. John P. Reynolds established at Chicago 

 in September, 1871, a more pretentious maga- 

 zine, which was christened the National Live- 

 stock Journal. The immediate object of Mr. 

 Sanders having thus been accomplished he 

 accepted a proposition for the consolidation 

 of his own paper with that of Mr. Rust, as- 

 suming at the same time a position as associ- 

 ate editor of the Chicago periodical. 



Mr. Rust was a ready and forcible writer, 

 and at once made a special study of the Short- 

 horn trade. His paper soon attained National 

 circulation and influence and afforded stock- 

 breeders in general and the Short-horn frater- 

 nity in particular a needed medium of commu- 

 nication.- The National Live -Stock Journal, 

 with which Messrs. Charles P. Willard and 

 William Hallowell also became identified, was 

 soon recognized as a powerful influence in the 

 development of the American interest in pedi- 

 greed-stock breeding.* In the course of time 

 the Journal gave way to the weekly Breeder's 

 Gazette, which was established in 1881. 



* The author may perhaps be pardoned for stating 1 that It was in tha 

 work of compiling Short-horn catalogues in the office of the monthly maga- 

 zine mentioned that he acquired, some twenty years ago, his first acquain- 

 tance with the intricacies of the Short-horn Herd Books of Great Britain 

 and America. 

 27 



