THE LAMP OF EXPERIENCE. 863 



able but a useful .profession, in which fidelity 

 and skill will usually bring their own reward. 



Does showing pay 1 ? There is a wide differ- 

 ence of opinion among cattle-breeders on this 

 question, but it resolves itself finally into the 

 simple proposition of advertising. The light 

 that is hid under the half-bushel is never seen 

 from a distance. One is never certain that his 

 efforts at producing good cattle will be appre- 

 ciated in his own immediate neighborhood. A 

 market for surplus stock is a necessity, and 

 those who would seek the best class of trade 

 must reach out for it. It will certainly not 

 come to them unsolicited. Judicious advertis- 

 ing lies at the very foundation of all business 

 success, and he who ignores this fact will have 

 no one to blame but himself if he fails to 

 find a satisfactory market for his wares. No 

 amount of advertising will bring success unless 

 there is merit in what is offered for sale. 

 Given, therefore, a herd of cattle of really de- 

 sirable character and quality, some form of ad- 

 vertising must be resorted to if the owner pro- 

 poses to do justice to his own investment. 



The show-yard and the public press are the 

 two main mediums of communication with the 

 public. Some have accomplished their object 

 by the use of one of these methods and some 

 by the other. Public attention may be ac- 

 quired more promptly by an appeal to both, 



