AUCTION HOUSES AS DISTRIBUTORS OK Fur ITS 



of the auctions in one of our large cities. The more prompt 

 the delivery, the more satisfaction to the buyer ;m<l the more he 

 will pay. 



AUCTION A COMING NECESSITY 



The volume of the fruit and vegetable business has been growing 

 so fast that it has become absolutely necessary for the growers 

 to adopt the public sale system of selling. There is a point at 

 which the system of private selling breaks down, simply because 

 the machinery of the system is not adequate. When the pro- 

 duction of a particular commodity is large, in order to get the 

 best results for the grower there must be a concentration at one 

 place of both the commodity and the buyers. When such concen- 

 t ration is possible, there is no question but that the auction 

 system is the most efficient method of disposing of the product. 

 It will not only increase distribution, establish the true market 

 value by competition in bidding, perform all its operations in the 

 full view of the seller and is therefore better for the grower 

 but it saves the buyer's time (an important item in modern 

 business) and helps the transportation company to move its ton- 

 nage speedily. 



The auction system is adapted to the successful distribution of 

 all fruits, vegetables, and farm produce. The call for it is greater 

 today, because production has increased so much that a wider 

 distribution has become an imperative necessity. Auction widens 

 distribution and secures the highest market price for the grower, 

 and this in his full view. 



ONLY A FAIR TRIAL ASKED FOR THE AUCTION SYSTEM 



To give the public sale system of selling produce a fair trial, 

 a quantity sufficient to attract the buyer, including high-grade 

 fruit, should be supplied to the auctions regularly. The large 

 number of firms that deal exclusively in fruits sold at auction, 

 being assured of a source of supply through this method, would 

 welcome the opportunity to add other commodities to the list of 

 those already dealt in. Buyers prefer the auction method of 

 handling fruit because the sales are public. They then know 

 what their rivals are paying for commodities and are on an equal 

 footing with them. They can economize time. They can quickly 



