928 



THE FRUIT INDUSTRY ix XEW YORK STATE 



and sold blindly it must be handled with intelligence and under- 

 standing. Fundamental to such an understanding is a knowledge 

 of markets and market conditions a broad conception of the 

 entire marketing scheme as it is, and as it should be. The fol- 

 lowing charts and figures are designed to give a general view of 

 the nature and importance of the Xew York apple market the 

 largest in the world. 



The chart, Fig. 258, shows the annual receipts of apples on the 

 Xew York wholesale market for the period from 1894-95 to 

 1903-04 inclusive. The reader, of course, understands that the 



1894- '95 "95- '06 



97-'98 '98-'99 '99-1900 'OO-'Ol '01-' 



'02- '03 '03- '04 Average 



FIG. 258. RECEIPTS OP APPLES IN XEW YORK CITY, FROM 1894-95 TO 1903-04, 

 IN TERMS OP 100,000 BARRELS 



apple season does not correspond with the calendar year; it begins 

 in August and ends some time during the following July. These 

 figures have nothing whatever to do with exports of apples; tluy 

 represent the apples actually consumed in Xew York City or re- 

 consigned to small towns and cities within a radius of perhaps 

 forty or fifty miles. It is difficult to estimate just how extensive 

 the reconsignment of apples is, but it is probable that it represents 

 a considerable quantity of fruit, though a small percentage of the 

 total receipts. The receipts vary from year to year with the crop 

 in the country at large. The receipts in 1896 were 1,450,000 

 barrels. This is the year that many growers have good reason 

 to remember. The average for the period was 1,000,000 barrels 

 each year. 



