PACKING AND MARKETING PEARS 1055 



I think this should convince the fruit grower that if he expects 

 satisfactory prices he must be honest with his packing and grad- 

 ing; also, that the establishment of a trade mark is not only a 

 good advertisement, but will aid in marketing his fruit quickly 

 and satisfactorily. 



SELLING THROUGH COMMISSION HOUSES 



Many fruit growers make the mistake, and we have in the past, 

 of consigning shipments to half a dozen different commission 

 houses. This simply means that the grower is competing with 

 himself, and the results will not prove satisfactory. 



Another important matter that should not be overlooked is the 

 fact that many commission houses have become extensive specu- 

 lators. This means that the chances of securing good prices by 

 selling through these speculating houses, which are owners of 

 large quantities of fruit, are few, unless a price limit has been 

 placed 011 our shipments. When prices are high they are very 

 likely to unload their own fruit, and, when prices are low, it is 

 quite probable that it will be our fruit that will be sold. 



CONCLUSIONS 



The fruit grower should first endeavor to produce first-class 

 fruit. Then, if he handles it carefully and packs it honestly, he 

 will readily 'find a profitable market, as in the instance above 

 cited. Doubtless the New York <State Department of Foods and 

 Markets, in New York City, will aid in solving the marketing 

 problem, and will prove a help to the grower. 



It is well to remember that in order to obtain top prices our 

 fruit must look attractive, and must be uniform in size. The 

 more attractive the package, the greater the advantage. Appear- 

 ances go a long way toward making a good sale. The grower 

 should put the name and address of his farm on all choice fruit, 

 whether in barrels, boxes, or baskets. Then it will not be long 

 before there is a call for his brand. 



