1082 THE FRUIT INDUSTRY IN NEW YORK STATE 



everyday honesty. Everyone admits it, yet looking over the market 

 we must admit not everyone follows his own advice, for in some 

 unknown way the small peaches settle to the bottom. The better 

 the pack and fruit, the more easily they may be sold for good, 

 prices. 



MARKETING 



We now come to the most important part of our work market- 

 ing the fruit. An orchard may be well located and properly grown, 

 and yet not be profitable, simply because the fruit is not properly 

 marketed. It is a notable fact that wherever growers are far from 

 market we find associations and marketing agencies, and wherever 

 orchards are near markets few such organizations exist. In gen- 

 eral, these organizations are a benefit to the grower. 



No definite rules can be laid down about marketing except that 

 the fruit must be picked honestly and handled- quickly and 

 carefully. If the fruit is to be shipped to distant markets it 

 must be picked much greener than if it reaches the consumer 

 the day after picking. All fruit, and peaches especially, should 

 be very carefully handled, as a slight bruise will develop in trasit 

 into a rotten spot. Few growers handle the fruit carefully enough. 

 Keep in close touch with the man who sells the fruit and pick it 

 as he directs, for he can see very quickly whether you are picking 

 it too green or too ripe. 



The receiver of the fruit is a very important link in the chain of 

 success, and the grower should get in close touch with him. Select 

 very carefully the man who is to receive and sell the fruit. 



Commission men are often called a dishonest set of men, but 

 our personal experience with them has been very satisfactory. 

 Select the man carefully, and then put up such a grade of fruit as 

 he can sell to his best trade; he will very quickly see that if he 

 doesn't give you a square deal some one else will. As in every 

 other line of business, the man who tries to cheat others cheats 

 himself. 



A special trade can easily be established for fruit of superior 

 quality pack. If peaches are grown only in a small way and near 

 to market, the grower can sell them personally to stores and con- 

 sumers, and secure a larger percentage of the consumer's dollar. 



