.M AKKKTl.Xt; OF (JlIAl'KS IN ( ' II Al'TA T<jr A Ul-il/I' lol'f) 



regard t<> system. As I have stated, in the beginning all market- 

 ing was done by wagon, hut the acreage began to increase as the 

 prolific character of our soils and climate were better known, and 

 the availahle markets within reach of wagons were not sufficient 

 to consume the crop. 



Express shipments were next in order, and the railroads did 

 not take kindly to the traffic in grapes. I remember very well 

 the time when growers were obliged to load the baskets on a truck 

 at the station for themselves, to have it ready when the train 

 pulled in, and to place the fruit in the car while the passengers 

 were getting off and on the train, or else see the train pull out 

 leaving them with a partly unloaded truck, when they would be 

 compelled to wait until next day to load the remainder of the 

 shipment. Under these conditions local express shipments were 

 soon followed by shipping in local freight shipments, and then 

 developed the full carload business on which the modern growth 

 of the business is built. 



EVOLUTION OF COOPERATIVE SELLING 



Carload shipments required some kind of cooperation, and this 

 was first accomplished by an agreement between the larger grow- 

 ers to ship and sell grapes for others at a charge of tHie-h'alf cent 

 a basket, thus obtaining enough to ship with their own fruit and 

 fill solid carloads for distant cities. No sooner had this practice 

 become established than complaints began to be heard that ship- 

 pers were taking out more than the half-cent a basket agreed on, 

 and that shippers were becoming rich. 



During this time I remember an incident that will throw some 

 light on how shippers began to send fruit to distant parts of the 

 I'nited States. A firm known as Martin & Eyckman asked how 

 many persons would put grapes in a car to be shipped to Denver. 

 Some said it would be foolish to think of such a thing, but finally 

 a sufficient number came forward to supply grapes to fill a car. 

 The writer furnished his share for the experiment. Then we 

 anxiously waited to learn whether we had succeeded in adding 

 to our markets or whether we should hear a shout from the croak- 

 ers, " I told you so." The car did well. It was the initial act 

 that enabled us to capture the markets of our country. 



