56 AWAKENING OF ENGLAND. 



of one market gardener who sent all his 

 produce to the south of Wales, and went to 

 the trouble and expense of collecting his 

 money every week from his customers at 

 Cardiff. "You make sure of the cash then, 

 and you quickly settle all complaints," he said. 

 JVIr. Fels has made a gallant attempt to 

 establish a co-operative market at Pershore, 

 and there is a co-operative society in Evesham ; 

 but unfortunately the ingrained individualism 

 of the Evesham grower, fighting his own 

 battles for so many years, tends to make him 

 drive his own bargains for the best of his fruit, 

 and to send the hiferior to the co-operative 

 society. As salesmen grow richer, and pro- 

 ducers grow poorer, competitive marketing 

 will inevitably destroy itself. The great 

 captains of industry are refusing to immolate 

 themselves for the sake of a worn-out economic 

 theory. They are finding salvation in com- 

 bination. The institution of impersonal, co- 

 operative marketing will not only be a good 

 thing financially, but it will also be a good 

 thing morally for producers, since it is bound 

 to lead to the standardising of goods, and in 

 grading them honestly we shall avoid the 

 mean shifts we are often put to to make the 



