FROM FARM TO MARKET. 355 



ever be compelled to become salesmen. Indi- 

 vidual and national efficiency is only achieved 

 by encouraging these men to stick to the job 

 that they can do well. They should be relieved 

 of all the anxiety of marketing goods and the 

 waste of time in attending markets. Other 

 men can do this much better, and these should 

 not be self-interested men but men working 

 in harmony with the producer. Think with 

 what greater heart the small farmer would 

 work if he were sure that every drop of milk he 

 produced would be taken from his gate by the 

 collector of a co-operative dairy, together with 

 his eggs to an egg depot, and his bacon to a 

 bacon factory. And with what greater zest 

 the grower of vegetables and fruit would 

 work were he sure that his produce would be 

 carried away and sold by a salesman who was 

 his own servant. 



Yet collective organisation in production, 

 collection, and delivery of farm produce is of 

 little avail unless the producer has some 

 control over the selling of his produce. It 

 is at the end of the furrow — whether the 

 cultivator works alone or in the company of 

 others — where he meets with success or 

 failure. It is at the end where most of the 



