and I was later informed that as a matter of fact, 

 neither the lettuce, celery nor tomatoes came from 

 California, but from the South. Ponder care- 

 fully upon the psychology right in your midst 

 that such a thing should occur within a few miles 

 of Mr. Hugh McRea's colonies, which ship north 

 large amounts of truck. 



The plain fact is the South needs advertising 

 — not of its possibilities, but of its output. Des- 

 criptions of each of the many United States Recla- 

 mation Service irrigation projects in the West 

 have appeared in all kinds of popular, serious and 

 technical journals to such an extent as to alone 

 constitute a very important amount of adver- 

 tising. This has indirectly resulted in other ar- 

 ticles about the general region, having a total 

 advertising value of almost equal extent. 



It is always the spectacular things about which 

 people most read. What could be more dramatic 

 than the magically rapid transformation by re- 

 turning soldiers of Southern swamps, wet lands, 

 and cut-over lands into the very highest and best 

 type of rural communities which it is possible to 

 plan? 



All the colonies should be large models of rural 

 communities for any region and commercial dem- 

 onstrations of Southern agricultural possibilities, 

 and they should be well scattered over the South. 

 They should immediately cause surprise and ad- 

 miration on the part of motorists traveling the 

 Dixie highways, and induce the most favorable 

 comparisons with the best types of agricultural 

 development in the country 



The soldier colonists will be very closely knit 

 together, having shared the same dangers and 

 privations, many months of rigid discipline, and all 

 having a thorough understanding of the value 

 of co-operation — something very lacking in the 

 average farmer. They would not mix very gen- 

 erally with neighbors outside of the colonies with 

 different standards of living. Therefore, the per- 

 sonal reactions would be inward and toward the 

 co-operative type of farm life. 



All the colonies would also have a great deal of 

 influence, for it is quite probable that men now 

 wearing the khaki and the present associates of 

 the future colonists will shortly very largely domi- 

 nate both in the state and the national govern- 

 ments. 



