PAINTING 



INTERIOR WALL FINISH 



Till', tii i Mi IIM-. 1 on the walls 

 of all halls, corridors and 

 stair wells throughout the 

 Singer Building ami Tower is "Sat- 

 inette," whieh, to harmoiii/e more 

 |>erfectly with the rest of the deco- 

 rative scheme, was in this instance 

 tinted a light cream. 



In its original manufactured 

 state "Satinette" is a pure white 

 material, accomplishing by distinc- 

 tive means the ideals that decorators 

 have heretofore sought to attain by 

 the use of enamels and the more 

 primitive pigment and gloss com- 

 binations. Its history, if published 

 in full, would be far from dull read- 

 ing. Pinchin, Johnson & Co., Ltd., 

 the veteran London house in whose 

 laboratories it originated, had been 

 working on various formulas more 

 than ten years before making the 

 discovery which started their chem- 

 ists on a new line of experimenting 

 that led, by an extremely original 

 and ingenious course, to the de- 

 sired end. 



The announcement that, by 

 scientific means, a perfect white 

 had been given absolute permanency 

 and rendered invulnerable against 

 repeated washing created wide in- 

 terest in Great Britain and through- 

 out Europe. The material was 

 adopted with a readiness and prev- 

 alence quite unprecedented. Spain 

 and the south of France embraced 

 it almost as early as did England 

 and Scotland; it was being applied in the Monte 

 Carlo casinos before it was fairly dry in the ball- 

 rooms of London hotels. 



In America the Singer Company was the first to 

 take it up for extensive use as a washable finish, 

 others having employed it only decoratively. It was 

 applied not alone on the interior, but on the exteriors 

 of the court walls, thus accomplishing both beauti- 

 ful tone within and exceptional light effect without. 



All purchases of the material were made of Pinchin, 

 J]inson & C'o.'a American licensee, the Standard Var- 



\ 



nish Works, through its central office at No. 29 Broad- 

 way, New York, and an idea of the amount used can 

 be formed from the statement that it was an equivalent 

 to what would be necessary to single-coat an area of 

 nearly five acres, or a strip 1 foot wide completely 

 around the Island of Manhattan- 40 miles. This, 

 notwithstanding the fact that the envering capacity 

 was so much greater than had been anticipated that 

 the amount consumed was 30 per cent, less than the 

 decorator's estimate based upon the average enamel 

 covering capacity. 



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