is an illumination with no 

 shadows, which gives a 

 daylight effect to the whole 

 corridor and thereby dis- 

 plays all its artistic fea- 

 tures and yet is so soft and 

 diffusive as not in any de- 

 gree to make its presence 

 unpleasantly evident. 



The greatest and most 

 noteworthy innovation in 

 the whole electric equip- 



FXTFRIOR ment f 



UQHTNG the SingCT 

 Building is 



the illumination of the 

 exterior of the Tower at 

 night. Never before has 

 any building been thus 

 illuminated, the idea being 

 conceived by Charles G. 

 Armstrong, Consulting 

 Mechanical and Electrical 

 Engineer of the building. 

 This illumination is ac- 

 complished by thirty 18- 

 inch projectors, designed 

 expressly for the purpose 

 by the General Electric 

 Company of Schenectady. 

 The beams of light from 

 the projectors are thrown 

 upon the exterior walls 

 of the Tower from its 

 base to the 35th floor, 

 and the remainder of the 

 exterior is illuminated by 

 1,600 concealed incandes- 

 cent lamps. 



The flag on the flag 

 pole of the Tower is il- 

 luminated by the projec- 

 tion of a beam of light 

 from a 36- inch projector 

 on the roof of the Bourne 

 Building, and the name 

 "SINGER" can, there- 

 fore, wave in the breeze 

 both day and night before 

 the eyes of the public. 



[105] 



