*146 DEEP FURROWS 



13th, 1909. The following morning the delegates of the 

 Canadian Society of Equity marched from their hall 

 to the convention of the Alberta Farmers' Association 

 and amid great cheers the two became one under the 

 name, United Farmers of Alberta, with " Equity" as 

 their motto, and with a strong coalition directorate.* 



Until now each of the organizations had had its 

 separate official organ; but on amalgamation these 

 were dropped and the Grain Growers' Guide adopted 

 as the official organ for Alberta. First published under 

 the auspices of the Manitoba Grain Growers' Associa- 

 j I tion, the Guide now represented the farmers' movement 

 1 1 in all three provinces. The wisdom of its establishment 

 was being proved steadily. Its circulation was gather- 

 ing momentum with every issue. It was now coming 

 out as a weekly and its pages were filled with valuable 

 information for the farmer on every subject dealing 

 with the marketing of his produce. Also it was proving 

 a wonderful educator on such large questions as govern- 

 ment ownership of elevators, the tariff, control of public 

 service corporations and so forth. The farmer was 

 getting information which he had never been able to 

 obtain before and he was getting it without distortion, 

 uncolored by convenient imagination, plain as Fact 

 itself. 



An up-to-date printing plant had been installed to 

 print the Guide and do a general job-printing business, 

 and this was organized as a separate company under 

 the name of the " Public Press, Limited." 



In addition to all the difficulties which usually attend 

 the building of a publishing enterprise to success, the 

 farmers' own journal had to face many more which 

 were due to the special nature of its policies. Mann- 



*See Appendix Par. 10. 



