240 



DEEP FURROWS 



strong leaders have stepped from their own ranks to 

 meet every need. It has been a policy of the organized 

 farmers to encourage the younger men to apply them- 

 selves actively in the work in order that they might be 

 qualified to take up the responsibilities of office when 

 called upon. There are many outstanding examples of 

 the wisdom of this in the various farmers 7 executives 

 to-day; so that with the on-coming of the years there 

 is little danger that sane, level-headed management will 

 pass. Several of the men occupying prominent places 

 to-day in the Farmers' Movement have grown up 

 entirely under its tutelage. 



So it turned out that in Alberta the man the farmers 

 were seeking was one of themselves one of the two 

 directors sent out to locate a manager, in fact. His 

 name was C. Rice-Jones. His father was an English 

 Church clergyman whose work lay in the slum districts 

 of London. This may have had something to do with 

 the interest which the young man had in social prob- 

 lems. When at the age of sixteen he became a Canadian 

 and went to work on various farms, finally homestead- 

 ing in Alberta, that interest he carried with him. Out 

 of his own experiences he began to apply it in practical 

 ways and the Farmers' Movement drew him as a 

 magnet draws steel. He became identified with the 

 Veteran district eventually and there organized a local 

 union. It was not long before he was in evidence in 

 the wider field of the United Farmers' activities. 



Fortunately the new President and General Manager 

 of the Alberta Farmers' Co-Operative Elevator Com- 

 pany was not a man to lose his sense of direction in a 

 muddle of affairs. Into the situation which awaited 

 him he waded with consummate tact, discernment and 

 push ; so that it was not long before his associates were 



