Foreword 



THE world war has made us conscious, as never 

 before, of our dependence upon agriculture. 



Farming is and always has been the basic American 

 industry and the industry of predominant impor- 

 tance. 



War-time conditions have greatly accelerated the 

 agricultural progress which has been in evidence for 

 many years. 



The farming population has now reached a new and 

 a higher level of earning and spending. 



In a word, the farm market offers a vast and in- 

 creasing opportunity to American manufacturers. 



A study has been made by The Curtis Publishing 

 Company, through its Division of Commercial Re- 

 search, in order to visualize the market opportunity 

 in the farm field. 



The report, in two volumes of about eleven hun- 

 dred pages, illustrated by more than fifty maps and 

 charts, is on file in the branch offices of the Advertis- 

 ing Department of The Curtis Publishing Company; 

 and the volume containing the general conclusions is 

 available for the use of manufacturers and advertising 

 agencies. 



Since the completion of the investigation more 

 than two hundred conferences have been held with 

 manufacturers and advertising agencies. It is in re- 

 sponse to numerous requests that this brief summary 

 has been prepared. 



The Curtis Publishing Company. 



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