'Not infrequently the cross-wires in wire fabric are presumed 'to carry a proportion of the "Steelcrete" 

 tension that can only be taken by the longitudinal wires;' and 'their full tress-section's added to therti. tin Efficient 

 We maintain such designs are inexcusable, "and serve only to injure the good name of reinforced Reinforcement 

 concrete. This building material has received well-merited praise everywhe r e for its excellence 

 as such', but it may be abused 'and rendered unfit for use by reckless design under the stress of 

 competition. 



' ' The weight of'th^ 'fabric is greatly increased by the cross-wires.; oftentimes nearly doubled. 

 It should not -be- foigo'tten by the purchaser that he is paying for these cross-wires, which are 

 ineffective in taking tension, at the same pound price he is paying, for the longitudinal wires, 

 which are alone effective, and which alone he is concerned with. It is reasonable to suppose that 

 'of two fabrics, equally 'effective in strength, one weighing more than the other, the heavier, in 

 order to meet the price of the former, can only do so at the expense of something, and that some- 

 thing is'the 'quality of the material. When "Steelcrete" Mesh is- specified the" purchaser pays for 

 '' effective cross-section only/ 



When you buy reinforcement, BUY REINFORCEMENT. . 



THE FLAT SHEET vs. THE ROLL. 



Reinforced Concrete has been sometimes called Structural Concrete. The fact is thereby 

 implied that it is subject to mathematical investigation. Its stresses and their characters may not 

 be as definitely known as those of structural steel, but the function of each member has been 

 empirically ascertained,'" more especially that of the steel and its location in the concrete. "Steel- 

 crete" Mesh offers a Complete solution of the uncertainty encountered' in the placing of the steel 

 in" the concrete. "It ' is pre-eminently a reinforcement "f of unskilled labor! "Engineers may figure 

 long" dyer and delve deeply into their mathematics; but it must be admitted that it' is the "man 

 "behind the shovel" 'who determines the final position of the neutral axis! It is brawn rather than 

 brain that finally determines the safety of the structure. All modern engineering is concentrated 

 in, an. effort o eliminate; the- uncertainty problem.. and take away from, unskilled labor the ability 

 .to destroy a structure by' ignorance, of the essentials. "Steelcrete" Mesh .-shipped in flat sheets 

 offers, a complete, solution to this problem. , The ' foreman on the job does not require ability to 

 read a blue print. A large area may be covered without spacing! .The. stiffness of a "Steel- 

 crete" Expanded Metal sheet has already been referred to. The ease in handling offered by com- 

 paratively small, stiff, flat sheets makes it the popular reinforcement for the contractor. 



A Reinforce- 

 ment for 

 Unskilled 

 Labor 





I!) 



