" StCCl Crete" 



"Steelcrete" Expanded Metal is the oldest and most widely used concrete reinforcement. 



Had we no further arguments to substantiate our claims for its superiority than the list of 

 innumerable buildings and varied construction in which it has been used, such a roll would con- 

 stitute an array of figures calculated to inspire confidence in the most conservative, who, never 

 having trod the path before, is timid as to his choice of a concrete reinforcement. Elsewhere we 

 have given figures covering the extent of its nse. Suffice it to say here that "Steelcrete" Ex- 

 panded Metal has been used not only in every portion of the United States, but in every corner 

 of the civilized world. Indeed, wherever modern civilization has thrust itself, "Steelcrete" Ex- 

 panded Metal construction will be found in the most important works of that country. Of 

 American invention, no product could be more widely indorsed by foreigners. Not only has this 

 type of reinforcement the unanimous approval of the best engineers of the civilized world, but 

 their enthusiastic indorsement as well. 



We recognize, however, that this is only incidental to its worth. Continued success is an 

 indication of confidence on the part of the buyers in the material purchased. We submit that 

 no metal fabric could stand in the front rank of concrete reinforcement for almost twenty years, 

 practically since the birth of the industry, under the critical scrutiny of the best known engi- 

 neers of the entire civilized world unless its underlying principles were fundamentally correct. 



Before taking up the distinctive features of advantage it is necessary to describe just what is 

 meant when we speak of "Steelcrete" Expanded Metal. Notwithstanding its wide application, 

 it is not uncommon to find many engineers and users of this metal who are ignorant of the mean- 

 ing of the term. Owing to the fact that in recent years imitations have appeared to injure its 

 good name, it is now necessary to clearly draw the line between the true and the false product 

 that purchasers may be able to clearly distinguish and appreciate the difference. 



"Steelcrete" Expanded Metal is NOT a steel plate which has been slit in one operation 

 and, by a second operation, pulled and enlarged into a large sheet of diamond shaped meshes. 

 In the "Steelcrete" process the diamond shaped meshes are formed by cold drawing the metal 

 under an enormous speed, the plate having been previously covered with oil. 



"Steelcrete" 

 the oldest 



Reinforcement 



What 



"Steelcrete" 

 Is 



