MARKETING 



171 



ment of every specimen, so that the arrangement of layers 

 and rows of individual specimens will be orderly and 

 systematic. Lining the inside of packages with white or 

 perhaps colored paper produces a pleasing effect. At- 

 tractiveness is often secured by wrapping each specimen 

 with soft paper, which may bear the name and address 

 of the grower. The use of paper in this way also helps 

 to insure the safe transportation of the vegetables with- 

 out bruises or other mechanical injuries. Radishes, rhu- 

 barb, etc., tied with blue or red tape always present a 

 pleasing appearance. 



Honest packing is absolutely essential. The vegetables 

 at the bottom of the package should be just as good as 

 those on the top. If there is any difference in this re- 

 spect, it is better to have the specimens of less merit on 

 the top. This will not only be an agreeable surprise to 

 the dealer or to the consumer as the package is emptied, 

 but it may cause him to place another order with the 

 grower who has not deceived him. However, it is always 

 better to have the produce run uniform throughout the 

 package. 



It is also important to give full measure. Partly filled 

 packages, though the vegetables may be of the highest 



Fig. 58. Corner of packing room in a well-managed establishment. 



