172 VEGETABLE FORCING 



quality, do not appeal to buyers. They invariably give 

 the impression that the grower is endeavoring to get full 

 prices for packages of vegetables which do not represent 

 full value. It is a mistake to follow such a practice. In 

 the long run the grower will gain by showing liberality 

 and generosity in giving full or even heaped-up measure 

 wherever covers are not required for shipment. 



Methods of selling. Hundreds of vegetable-forcing 

 establishments are located near good markets that may be 

 reached by wagon or auto delivery trucks. Whenever 

 this is possible, the problem of marketing is compara- 

 tively simple. Other large establishments are located so 

 far from market that practically the entire crop must be 

 transported by rail. 



A great many different methods are employed in selling 

 greenhouse crops. Where the business is conducted on a 

 large scale, it is customary to sell through commission 

 and wholesale houses. In other cases wagons and trucks 

 deliver the products to retail stores and hucksters, and 

 this is the most common plan whenever two acres or less 

 of glass is employed. Parcel post shipments are made to 

 a very limited extent. It is apparent that our growers, as 

 a rule, do not care to look up a trade which might be 

 supplied by parcel post, nor do they want to attend to the 

 multitude of details demanded by this system of market- 

 ing. Theoretically, it seems practicable, but it has not 

 appealed to greenhouse growers. The extra labor re- 

 quired may be the greatest barrier to the adoption of the 

 system. 



Delivery trucks and wagons. Auto delivery trucks are 

 in common use among greenhouse growers. They have 

 largely superseded wagons. The chief advantages of an 

 auto delivery truck may be enumerated as follows : 



(1) It enables a gardener to engage in vegetable forcing 

 at a remote distance from the city. He may have unusu- 

 ally favorable conditions for vegetable forcing, such as a 



