MARKETING 13 



sandy soil, protected location, abundant supply of pure 

 water, cheap fuel, accessible labor and a good road to the 

 city. Under such conditions, an auto truck may make 

 vegetable forcing an attractive business proposition. 



(2) The truck makes it possible to deliver produce 

 promptly and speedily. This is a great advantage when 

 a rush order is received, or when the market is unusually 

 brisk and it is important to move the crop as rapidly as 

 possible. There may be a shortage of labor in the green- 

 houses, and a motor truck enables the salesman to spend 

 more hours in production instead of in marketing. It is 

 also desirable for the vegetables to be placed on the mar- 

 ket as soon as possible after they are packed. They 

 should not be unnecessarily exposed to either excessively 

 hot or very cold weather. 



Fig. 59. A load of cucumbers en route to shipping station. 



As a source of power, gasoline may be cheaper than 

 oats. In other words, many growers find that it is more 

 economical to deliver with auto trucks than with horses 

 and wagons. Furthermore, the auto truck may be kept 

 on the road constantly, if necessary, and made to take the 

 place of several teams. 



Whether a motor truck or a wagon is used, it should be 

 constructed so as to protect the vegetables from extreme 



