174 VEGETABLE FORCING 



cold while the vegetables are being transported to market. 



Refrigeration. When carloads of greenhouse vege- 

 tables are shipped to distant markets during the months 

 of June and July it is necessary to ice the cars. 



Pre-cooling. Sometimes it is an advantage to pre-cool 

 vegetables before they are sent to market. An Ohio 

 grower has found a cold storage room adjoining the pack- 

 ing room a great advantage. It is commodious, and the 

 large double doors permit the entrance of a loaded truck. 

 During hot weather a picking of tomatoes may be made, 

 if desired, on Saturday afternoon and held in prime con- 

 dition for the Monday morning market. This cooler is 

 also valuable for the temporary storage and cooling of 

 crops grown out of doors. 



Advertising There are numerous ways of advertising 

 greenhouse vegetables. The vegetables themselves, if 

 high in quality, are the best advertisement. A neatly 

 painted and lettered wagon or auto truck will gain pub- 

 licity for the grower. Attractive brands and trademarks, 

 placed on the packages or wrapping papers, are always 

 effective. It sometimes pays to place advertisements in 

 newspapers which circulate in towns or cities where the 

 vegetables are sold. Gate bulletins, if vegetables are sold 

 at the greenhouse, will attract patrons. Circulars or 

 letters sent to the homes of prospective buyers, giving in- 

 formation relating to the quality and wholesomeness of 

 the vegetables, should increase the volume of business. 



Co-operative associations are not as common as they 

 should be among gardeners who are growing vegetables 

 under glass. Some of the Cleveland, Ohio, growers have 

 found it an advantage to conduct a co-operative sale 

 store. A strong organization has been formed at Ashta- 

 bula, Ohio. 



An interesting organization has been formed at Grand 

 Rapids, Mich. The organization consists of about 30 

 greenhouse men who have their goods sold for them 



