MARKETING 



145 



Selling direct to the consumer takes more time away 

 from the garden and is distasteful to many growers. Others 

 in small towns are able to work up a good paying business 

 in this way. In order to hold customers, a large variety 

 of vegetables must be grown and great pains taken to have 

 only the best quality on sale at all times. H. B. Fullerton, 

 of Long Island, has developed a package which he calls the 



Fig. 58. The Long Island home hamper. (Photo courtesy H. B. Fullerton.) 



home hamper. This is filled with a seasonable variety 

 of vegetables and expressed directly to the consumer at 

 stated times as may be agreed on. This gives the cus- 

 tomers the variety of vegetables they may desire and enables 

 them to obtain them fresh. A cut of this hamper is shown 

 in Fig. 58. A certain priced hamper is usually agreed 

 on for the season or for the year. 



Many gardeners may sell direct to retailers, such 



