146 VEGETABLE GARDENING 



as the grocers, either from the market or from their homes. 

 This is very satisfactory to growers because it does not 

 take much time away from the farm. 



The third method of selling is to the wholesaler, either 

 delivering to him direct or shipping from the country. 

 This is, of course, the method that the large trucker or the 

 grower of special crops must follow very largely. Many 

 growers grow special crops, especially for certain wholesalers. 

 This method has the advantage of taking a small amount 

 of time from the farm and does away with the bother of 

 retailing, although not as high prices are realized. It is a 

 favorite method of many growers. 



Advertising. Growers who retail, or sell direct to the 

 consumer, often fail to realize the value of advertising 

 their business. A little judicious advertising in the local 

 papers often gives good returns. If the grower is on a 

 well traveled highway near a large city, a bulletin board at 

 the entrance of the farm, listing produce for sale, often 

 brings customers, although there is usually too much 

 bother attached to this method of selling to make it profitable. 



Co-operative Associations. In the trucking districts 

 of the country co-operative associations have proven of 

 value. These associations can employ men to do the 

 selling of produce and to purchase tools, packages, etc., 

 thus relieving the grower of much work that he is often 

 not qualified to perform. The association is able to control 

 the grading and the marketing of produce to much better 

 advantage than can individuals. It gives a chance to open 

 markets at a distance because there is a certainty of being 

 able to supply vegetables in large quantities and over a 

 longer season than one individual could. The selling can 

 be done at much less expense than if each grower marketed 

 his own produce. 



