58 A HISTORY OF NATIONAL TUBERCULOSIS ASSOCIATION 



newspaper complaint and something of a lessening of enthusiasm on the part 

 of those in charge of the sale of stamps in the various localities. Other factors 

 may occur to you, but I need not weary you further on this point. I speak of 

 it somewhat fully in order that you may understand quite fully why we are not 

 expecting so large a sale of stamps this year as last. Whether these diverse 

 influences will slightly or greatly affect the sale is a matter largely of conjecture. 



I should hope that the active participation of your organization in the cam- 

 paign through its direct and indirect influence might serve in some measure to 

 stem the receding tide. If we enter into a co-operative arrangement, such as 

 I have mentioned, we shall, of course, hope for your very active and enthusi- 

 astic support in every practicable way. I should be glad if you will write me 

 something of the methods and machinery by which you feel that you could 

 help in the campaign. The publicity work which we have heretofore main- 

 tained has consisted broadly of two forms. One is made up of the various 

 posters, placards and envelope slips which are distributed to the agents in such 

 quantities as may be ordered. . The other consists of newspaper articles, pub- 

 licity circulars, containing miscellaneous collections of stories and items which 

 the agents in turn may give out to their local press as they see fit, lantern slides 

 for use in motion picture shows, etc. The printing of the posters, placards, 

 envelope slips, etc., can probably better be carried out and the distribution 

 made by the Red Cross as heretofore. In the miscellaneous publicity matter 

 for the press, it seems to me that you can be of very great assistance. Through 

 your publicity channels, which are extensive, you can give wide circulation to 

 such matter as we prepare, as well as that which you prepare yourself. On 

 this side of the work we should hope for especial benefit from our relations 

 with you. Last year our publicity circulars were put up in the form which 

 the word "circular" suggests. This year we have thought it wiser to issue 

 publicity stuff in the form of galley proofs. Upon this point, however, we 

 shall be glad to have your judgment and to put our matter into uniform shape 

 with yours or into such shape as your experience indicates to be the best. 



I probably have failed to cover some points which may arise in your mind 

 but no doubt have given you in general a fair idea of what we are thinking of. 

 At your convenience I shall be glad to hear from you as fully as may be. 



Yours very truly, 



(Signed) ERNEST P. BICKNELL, 



National Director. 



August 6, 1910. 

 Dr. Livingston Farrand, 



Executive Secretary, National Association for the Study and Prevention 



of Tuberculosis, 105 East 22nd Street, New York. 

 Dear Dr. Farrand: 



I am now prepared to propose to your association that the Red Cross will 

 divide equally with you the net profits of the Christmas seal sale in the season 

 of 1910. The Red Cross will first pay all its expenses in connection with the 

 conduct of the work and then divide equally with you the remainder. 



