THE TUBERCULOSIS CHRISTMAS SEAL 59 



From you we will expect the heartiest of co-operation, to be made as practi- 

 cal and effective as possible. We shall hope that you will not only use your 

 active influence in getting the tuberculosis agencies throughout the country 

 enthusiastically lined up for the Red Cross Christmas seals, but shall hope to 

 have a great deal of valuable help from your publicity department. 



I may add that we are hearing from a good many important tuberculosis 

 organizations which are applying for the agency for the seals this year and 

 that the prospects for a good year seem to be promising. 



I should be glad if you will have all the tuberculosis societies in the country 

 notified of this arrangement for the division of net proceeds if the plan meets 

 with your acceptance. In sending out a notice, it would perhaps be well for 

 you to call attention to the fact also that the Red Cross percentage is only 

 12^ per cent, this year as against 20 per cent. last. If you care to mention 

 the fact, you might state that there will probably be greater profit to the tu- 

 berculosis societies this year in handling the Red Cross seals than in getting 

 out seals of their own and that in addition to this inducement there is also the 

 advantage that the National Tuberculosis Association is to share in the profits. 



I am taking the liberty of sending a copy of this letter to Kingsbury for 

 his information. 



Yours very truly, 



(Signed) ERNEST P. BICKNELL, 



National Director. 



A copy of a letter from Dr. Farrand to Mr. Bicknell under date 

 of April 26, 1911, following the sale of 1910, is also of vital interest 

 in showing the further development of Christmas seal relations 



and policy: 



April 26, 1911. 

 Mr. Ernest P. Bicknell, 



715 Union Trust Building, 



Washington, D. C. 

 Dear Mr. Bicknell: 



Referring to our conversation the other day I wish to say that I have con- 

 ferred with the Executive Committee of the National Association and we are 

 ready to take over, as you suggested, the responsibility for the appointment 

 of agents for the sale of Red Cross Christmas seals for the coming year. 



As soon as may be, I think it would be advisable for us to have a conference 

 upon details and methods of conducting the campaign for this season. A 

 number of suggestions of value have naturally come in from various agents 

 during the year which call for attention. 



There is one matter of chief importance which I think we ought to consider 

 with care. There was, as you know, last year a very considerable amount of 

 dissatisfaction, well or ill grounded as the case may be, on the part of some of 

 the important agents in different parts of the country. As nearly as I can 

 analyze the reasons for this dissatisfaction they were based upon a feeling 



