60 A HISTORY OF NATIONAL TUBERCULOSIS ASSOCIATION 



that the business administration of the campaign was not as satisfactory as it 

 might have been. I do not sympathize with this attitude to any great extent, 

 although I am bound to say that in certain instances the point was well taken. 

 I feel nevertheless that in order to retain and increase the interest of all con- 

 cerned something must be done to meet and allay these sentiments. 



In view of this situation I should like to offer for the consideration of the 

 National Red Cross the following propositions: 



It is obvious that the ultimate responsibility for and control of the Christ- 

 mas seals should rest in the National Red Cross. It seems equally obvious 

 that the co-operation of The National Association for the Study and Preven- 

 tion of Tuberculosis is essential to results in any way approaching the possi- 

 bilities of the situation. The co-operation last year showed the good results 

 which can be obtained and we all feel sure that this success can be heightened 

 in the future. It is also clear, I think, that negotiations with the state and 

 local tuberculosis associations who become the agents for the sale of the Red 

 Cross seals can best be carried on by the National Association on account of 

 our more or less constant and intimate relations. 



Would it not be better therefore if the entire administration of the Christ- 

 mas seal campaign were placed in the hands of the National Association acting 

 as National agent for the Red Cross? 



Without going into the matter in its details it would seem to me a desirable 

 and workable proposition. My idea would be that the National Red Cross 

 having decided upon a seal should delegate the entire administration of the 

 campaign to the National Association, reserving the right to approve or 

 disapprove all matters of general policy and expenditure and to be the body of 

 ultimate authority throughout. On the other hand the details of administra- 

 tion, dealings with individual agents, ordering, printing and shipping seals 

 and advertising material, when once approved by the Red Cross, to be carried 

 out by the National Association. The financial responsibility and distribu- 

 tion would remain, presumably, as at present. 



Should such a proposition be favorably considered by the National Red 

 Cross it would seem to me probably the part of wisdom to open a special office 

 for the period of the campaign in Washington for handling the work. 



The preliminary negotiations with agents and publicity campaign could 

 probably best be administered from the New York office of the National Asso- 

 ciation. I think this would be the most satisfactory and most workable plan 

 that could be devised. Will you not take it up with your Board and give it 

 careful consideration? 



May I add that I think the sooner we can plan our campaign for next season 

 the better? We are taking up now the question of agents in a preliminary 

 way and hope to have the matter practically settled in the early summer. 

 The sooner all such questions as the design of the seal, contracts for printing, 

 the kind of advertising material to be prepared and the many details to be 

 decided upon can be settled the more successful, I feel sure, the campaign 

 will be. 



I might add that at a meeting of the Board of Directors of the National 



