THE MARKETING OF PRODUCE 313 



with the notion of avoiding the wholesale 

 markets in the large centres of population, 

 unless a ' Stand ' in one or more such markets 

 can be obtained by someone who directly and 

 honestly represents the producer; and even 

 then I regard the experiment as risky and 

 likely to lead to boycotting and under-selling 

 by the other wholesalers in the same market. 

 But the only real way to reap adequate re- 

 turns is by the producers selling their goods 

 retail in the various centres. For this pur- 

 pose I believe London to be the best all- 

 round place at which to make a start. It 

 would be necessary to hire a shop, and to 

 place in it a suitable staff. The shop need 

 not be over large, but every care should be 

 taken to fix on a good town or suburban 

 district. The staff required would be in 

 proportion to the trade expected, or acquired. 

 At first it would be small. A man should 

 act as manager; there should be a boy or 

 two to go out on morning rounds to acquire 

 orders and to deliver the goods ; and there 



