316 AGRICULTURE 





form such an association? It would be a 

 grand feather in their i cap ' to do so. That 

 they could achieve financial success, I per- 

 sonally have no doubt." 



The inevitable conclusion arrived at by 



personal experience, and also from the related 



experience of people and students I have 



Retail known, is that retail marketing is considered 



marketing . . 



eminently unsatisfactory. The actual prices 

 received may be higher, but against that has 

 to be placed the time spent in packing small 

 orders, in delivering, in booking, in collecting 

 the money, in bad debts, in keeping the 

 accounts, not to speak of cost of baskets and 

 packages, and loss of these by depreciation 

 wholesale and waste. Whereas if an honest and 



marketing 



reliable Commission Agent can be found 

 at a suitable market to sell the produce, he 

 sends his own boxes or baskets which are 

 exactly suited to goods to be sent : a dozen 

 or more of these are despatched from the 

 nearest station. In a few days you receive 

 a return," notifying the quantity and price 



u 



