THE MARKETING OF PRODUCE 323 



as set forth in the printed rules, is to 

 promote the sale of market-garden produce 

 of the Westland by supervising the quality, 

 quantity and packing of the produce; by 

 holding auction sales ; by exporting goods 

 of first-rate quality to foreign markets in 

 order to direct attention to the character of 

 Westland market-garden produce; by im- 

 proving the system of cultivation, and by 

 taking any steps which will further the 

 disposal of the crops. 



The society has a registered trade mark 

 in the form of a blue diagonal label, which 

 each member is allowed to afHx to the 

 produce he brings to the auction, provided 

 that the goods have been previously passed 

 by the Committee, whose duty it is to 

 see that they are properly packed ; that the 

 contents of the packages, bags or baskets 

 agree with the weight stated on the label, 

 and that the articles are sound and of good 

 quality throughout. 



The Westland society consists of a federa- 



