107 



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Given the requisite inherent fund of initiative, 

 competition will cause It to uncover itself rapidly. Witness 



* 



the development of freak yaoht models designed to hold the 

 America s cap en this side of the Atlantic. Witness the 

 highly-developed selling methods of the Rexall drug stores, 

 which enable them to pay ,an annual rental of $110,000 for 

 store space in the McAlpin Hotel, Mew York, and still out- 

 profit their competitors.. Trede competition developed the 

 advertising slogans which put over so many of our standard 

 article s and commodities. 



Stimulating initiative by example la the least 

 forceful and desirable of the three methods. It should be 

 used rarely., snd ordinarily only when without this aid the 

 individual might fail under necessity cr in competition. By 

 example 1 mean furniafcing a mark for one to shoot at; pointing 

 out the desljred end and ways of attaining it, to inculcate in 

 the individual a spirit of emulation. The danger of this is 

 that it often makes one a more imitator content to cease effort 

 when he has reached the level of his fellows, instead of trying 

 for things beyond. Thl* method is sometimes necessary with a 



beginner when the methods he ought to follow have been thor- 



, * 

 oughly tried and proven by the experience of his predecessors. 



In our organization - the Forest Service - initiative 

 has been developed chiefly through the first means - the creation- 

 of an unavoidable necessity. That was what the Forester faoed 

 when, in 1905, the Secretary of Agriculture turned over to him 



