CYRUS HALL McCORMICK 



of using more than half a column of a Balti- 

 more paper. 



McCormick was an efficient advertiser, too, 

 as well as an enterprising one. When he talked 

 to farmers, he knew what to say. He told 

 the story of what one of his Reapers had done, 

 and named the time and the farm and the 

 farmers. He made great use of the argument 

 that the Reaper pays for itself, and showed that 

 it would cost the farmer less to buy it than not 

 to buy it. 



Among the many testimonials that he got 

 from farmers the one that pleased him most, 

 and which he scattered broadcast, was one in 

 which a farmer said: "My Reaper has more 

 than paid for itself in one harvest." 



In 1849, when the rush to the new gold mines 

 of California began, he was quick to see his 

 opportunity. This sudden exodus of a hundred 

 thousand men to the Pacific coast meant much 

 to him, and he knew it. It meant a decrease 

 in the number of farm laborers and an in- 

 crease in the amount of money in circulation. 



[82] 



