A Castle for Every Man 15 



tion expedite the assembling. When the sections are properly 

 lined up, tie rods are bolted together and the house is 

 launched. 



Walter Dorwin Teague, industrial designer and architect, 

 says, "We have only to apply to home-building the same 

 techniques of design, manufacture and selling that have given 

 us a motor car for every four people in the land. Long expe- 

 rience with many of the largest mass-production industries 

 has enabled me to design a house especially adapted to as- 

 sembly-line methods of manufacture. The result is a house of 

 charm and comfort which can surround you with conven- 

 iences amounting to luxury." 



"Ah, but how about the cost of this modern home?" you 

 may wonder. 



Mr. Teague's answer is, "When a big manufacturer gets 

 into mass-production, the cost of this house to you, delivered 

 and erected on your prepared site, will be somewhere between 

 $1,000 and $2,000." 



Standardization? 



Yes, the engineers and architects know how much you dis- 

 like standardization and especially in connection with homes. 

 They have worked out solutions for this dilemma too. The 

 Norman Bel Geddes house, for example, has twenty-seven 

 units. Each of these can be switched around like a set of 

 building blocks, to form eleven different types of homes. If 

 your lot has one outlook or exposure that is preferable to 

 others, your house can be assembled as a long building with 

 the important rooms and windows facing in that direction. 

 Identical houses on adjacent lots will look entirely different 

 if turned in other directions or assembled in other ways. Pre- 

 fabricated houses have such novel features as movable walls 

 that open a side of the house to the garden and that change 



