vi Authors' Foreword 



products will appear which will make the fanciful predictions 

 that decorate our advertising pages today seem commonplace." 



Says Loewy: "To the scrap heap of discredited but once 

 popular theories such as the Townsend Plan, Technocracy, 

 the Bolshevik menace, successful Nazi appeasement please 

 add another, the immediate Postwar Dream World. To be 

 honest and certainly the time is ripe for facing issues 

 squarely the wonderful new products will be a long time 

 coming, if they ever do." 



To be perfectly frank, there is a controversy going on. It 

 is a heated controversy in which the authors feel something 

 like innocent by-standers. Essentially, it has been our purpose 

 to present a reporter's picture of what is happening today, 

 what is already on the drawing boards, what scientists and 

 industrialists think can be done to provide "better living in the 

 postwar world." So forgive us we are going to leave it to 

 the reader to decide when. On the other hand, we do not think 

 that some pretty remarkable things will be too long in coming. 

 We think that by the time you get around to cashing in those 

 war bonds you have been buying there will be some fascinat- 

 ing new ways to spend the money. We think that the dynam- 

 ics of American business drive it ahead, sometimes even faster 

 than the businessmen themselves expect. 



We want especially to thank the many industrialists, scien- 

 tists, designers, engineers and sales managers who have given 

 so much of their time to pass on their views for "Miracles 

 Ahead." 



NORMAN V. CARLISLE 

 FRANK B. LATHAM 

 New York City 

 January i, 1944 



