92 FLIGHT FROM THE CITY 



chemists in our kitchens, and fewer in our labora- 

 tories; just as we need more artists in them and fewer 

 in our large advertising agencies. Every single step 

 in practical living has both its artistic and its scientific 

 aspects, and we do not live richly unless we bring to 

 bear upon these apparently humble and yet all-im- 

 portant living problems all the accumulated wisdom 

 and skill of the ages. 



Finally, we need to study management the man- 

 agement of living, not of business. We have manage- 

 ment problems as individuals, as families, as civic 

 groups why should we not apply to home problems 

 the care and thought and attention which we now 

 bestow upon production, purchasing, marketing, and 

 finance in business? Every family has to finance 

 itself; every family has purchasing of many kinds to 

 carry on and how poorly that is done only those 

 familiar with Consumers' Research can realize; every 

 family markets services or produce, and practically 

 every family produces more or less in its kitchens, 

 sewing-rooms, gardens. Under the scheme of living 

 with which we have been experimenting, domestic 

 and individual production becomes so immeasurably 

 more important, that study of it is essential if it is to 

 be efficiently carried on. 



Here are most of the subjects taught in our schools 

 and universities, but in a new guise. As we have 

 studied them they are not subjects so much as essential 

 parts of the whole problem of living. In the schools, 

 specialization and the division of labor among the 



