218 GARDENING WITH BRAINS *$ 



waiting a decade or two before we discover his 

 discoveries, as we have done heretofore. He is 

 ahead of his time, far ahead, like most men of 

 genius. Let us mobilize and try to catch up 

 with him while he is still with us. 



Burbankism is commercialism in a higher, 

 futuristic sense not the short-sighted com- 

 mercialism which tries to compel the public to 

 buy inferior things that are most immediately 

 profitable to the dealers, but an enlightened 

 commercialism which understands that if the 

 public is provided and tempted with choice 

 delicacies like Burbank's new creations it will 

 buy twenty times as many vegetables and fruits 

 and flowers as it does now. Is not that the very 

 soul and apotheosis of commercialism, in the 

 best sense of the word? 



