AND PERSONALITY 



life. The parents etch behavior, the teachers etch education, 

 the church etches religion, and all the other good and evil 

 patterns of parents, teachers, and playmates as well as 

 those of the web of life the radio, the movie, the news- 

 paper are etched upon this film of protoplasm of youth. 



From this standpoint we can understand that the be- 

 havior that is, the action patterns of each individual 

 changes with each moment of conscious life. We can see that 

 the total number and kinds of action patterns contained in 

 the matrix of each individual constitute his training, his 

 judgment, his tolerance or intolerance, and his ability or 

 inability to adjust himself to a complicated environment, 

 since every action pattern that has been laid down effec- 

 tively remains forever as a part of the equipment of the 

 individual. 



In but a limited mass of the brain are laid down the 

 commanding action patterns of a dictator. So delicately 

 poised are the component parts of these master tissues 

 that were one to anatomize them and place them under the 

 microscope nothing would be seen. The electric flash that 

 releases empires of energy is the power of this mechanism. 

 The master tissue of the brain of the leader is the trigger 

 action that stimulates the brains of millions of his followers, 

 since, just as energy in the brain passing down nerves 

 "fires" countless muscle cells in the body to action, so the 

 brain of the leader, be he a ruthless tyrant or a great 

 benefactor, "fires" the brains of his followers. 



How does the brain of a great leader cause such reaction 

 in his followers ? The great leader creates in the brains of 

 his followers action patterns identical with his own action 

 patterns. In this way only can the action patterns of the 

 great leader activate those of his followers at his will. This 

 is the method of propaganda of all kinds. The best example 

 is that seen in religious organization, where action patterns, 

 whether relating to a supreme being, greater or lesser gods, 

 prophets, holy persons, medicine men, superstitions or 



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