LANDOLOGY 



FACE THE FUTURE. The past lies behind you. You cannot 



change it. What has been done, cannot 



be undone. Perhaps you have not made the most of your oppor- 

 tunities many of us have not. 



But the future lies before us. It is an unwritten page on which 

 we may write what we will. What we have not done, we can do. 



You are at the gateway the future lies just beyond. It is a 

 gateway to prosperity, limited only by the efforts which you will 

 put forth to realize that prosperity. It is the gateway to land 

 the builder of more snug fortunes than any other form of invest- 

 ment. To the average man good farm land is the best insurance 

 for a good living, a modest fortune and a competence for his family. 



FEEDING THE WORLD. Never before in the history of mankind 



has the problem of feeding the world 



been so important. Nor has the world in the past ever held out 

 such manifold reward to those who devote their efforts to food 

 production. 



Today, no profession and no business offers such certainty of 

 making a good living and reasonable profit as the profession of 

 farming. 



Farming at this moment is in the early stages of a wonderful 

 reorganization which is bringing to the oldest of man's occupations 

 the recognition which is its due. More than that it is bringing 

 a reasonable return for labor expended which is also the just due 

 of the farmer. 



"Let come to each whate'er befall, the farmer still must feed 

 them all." 



The world is being fed today only because we have advanced 

 in the science of agriculture. Ages of cultivation and the experi- 

 ments of thousands of unheard of Luther Burbanks have given us 

 great progress in agriculture, but we must not forget that we are 

 now approaching the limit of productive lands. The acreage has 

 always been more limited than the general public has believed. 



ONLY ONE CROP OF LAND. Tne basis of the present farm 



land situation is the fact that 



there is just so much land and there is no more being manufactured, 

 and that our population is increasing at the rate of hundreds of 

 thousands per year. 



The question before the people today is, shall we continue to be 

 able to feed our increasing population? 



INCREASING POPULATION DEMANDS LAND. In addition 



to our in- 

 creasing population and the continued large percentage which will 

 demand lands, people in the larger centers are finding it more and 

 more difficult to earn their bread and butter. 



