APPENDIX 



23 



in the city for the period of one day. At another time for the period 

 of two days we had an entry card included in every loaf of wrapped 

 bread delivered from our largest bakery. 



WINDOW CARDS. 



For window display we had the following phrases printed in black 

 type on large red cards. These cards were distributed in practically 

 every retail business house in Davenport. 



FOUR HUNDRED DOLLARS IN CASH PRIZES 



ABSOLUTELY FREE 



JOIN THE CITY BEAUTIFUL CONTEST 

 11 YOU WIN IF YOU LOSE" 



SLOGANS. 



We found slogans to be very effective in our publicity campaign, 

 and especially one, which we emphasized at every opportunity: "You 

 Win if You Lose." For each individual was increasing the value of 

 his property whether he won a prize or not. 



We had two other slogans almost as effective: 



"Be it Ever So Humble, But Make it Attractive." 

 "Make Your Neighbor Sit Up and Take Notice." 



MOVING-PICTURE-HOUSE PUBLICITY. 

 As our movement was purely a public-spirited one, we had no 



Fig. 10 An English garden village 



Photograph by Garden City and Town Planning Association, Londoi 



