Chapter XII 



MARKETING FARM PRODUCTS 



THE DISTRIBUTION of farm products on an 

 efficient basis is one of the most difficult 

 problems in agriculture. Because of the demand 

 of the consumer for small quantities of products 

 at each purchase, the breaking up of wholesale 

 packages, involving additional labor and con- 

 tainers and the elimination of unfit specimens, 

 increases handling costs and delays the arrival 

 of the product from the farm to the consumer. 

 In recent years the producer has sought various 

 means of eliminating some of these costs of 

 distribution so that he could get a larger share 

 of the consumer's dollar, and the consumer has 

 welcomed the opportunity of buying products 

 direct from the producer. 



Unquestionably, one of the best means of 

 selling farm commodities is through the medium 

 of roadside markets that have now become so 

 common along the principal highways of the 

 country. These range in type from the display 

 of a few baskets of farm commodities on the 

 ground or on a table, with sales of $100 a year 



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