MARKETING FARM PRODUCTS 



or less, to those of a more pretentious nature 

 in which buildings and equipment are erected 

 suitable to the purpose. That there are great 

 possibilities of developing a successful business 

 in selling products in this manner is evidenced 

 by some of the more elaborate markets, transact- 

 ing an annual business of $30,000 or more. In 

 most cases these have been developed from small 

 beginnings and the facilities have increased as 

 the good reputation of the market has spread. 



Advantages of Roadside Marketing. From the 

 standpoint of the producer or the operator of 

 the roadside stand, there are certain advantages 

 that have contributed to the growth of the move- 

 ment. For example, there is no expense or time 

 involved in delivering the products to a distant 

 market, since the produce is sold by a member 

 of the household, or by the operator's employees 

 in the larger types of markets. It is possible 

 through such a market to build up a clientele 

 of buyers who will return for further purchases. 

 They will tell their friends about the good 

 quality, dependable produce which they have 

 been able to purchase at some particular stand. 

 Furthermore, a wide variety of products can 

 be sold in this way at one stand, which might 

 have to be segregated and shipped to different 

 markets if some other method of marketing 

 were being followed. This would add con- 



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